Rush Argentina — Full market entry strategy from translation to launch for the first trampoline park in Argentina

The Challenge

Rush Trampoline Park was bringing an entirely new entertainment concept to Argentina. While trampoline parks had exploded in popularity across the United States and Europe, no comparable facility existed in the Argentine market. The first location would open in Pilar, in Greater Buenos Aires, and everything had to be built from zero.

This was more than a website project or a campaign launch. It was a complete market entry that required translating an entire brand’s operational framework into Argentine Spanish, building a digital booking infrastructure that connected to the physical park’s operations, and creating a marketing campaign that could introduce, explain, and sell an entertainment experience that Argentine consumers had never encountered before. The timeline was fixed to the park’s construction schedule — the digital infrastructure needed to be live before the doors opened.

Our Approach

Translation and Localization. We started with the foundational layer: translating all of Rush’s operational manuals, safety documentation, park terminology, waiver forms, and terms of service into Argentine Spanish. This wasn’t simple translation — it was cultural adaptation using local vocabulary, voseo, and Argentine register conventions. We established translation rules and a terminology glossary to ensure consistency across all documents. These translations are still in use at Rush Argentina today.

Website with Integrated Booking Engine. We built the Rush Argentina website with a custom booking engine that synced directly with the point-of-sale system at the Pilar location. Visitors could select time slots, see real-time availability, and purchase tickets online with the system automatically updating capacity. This was critical for managing opening-day demand and preventing the overcrowding that can plague new entertainment venues.

Multi-Channel Launch Campaign. The digital marketing campaign was designed to build awareness of a completely new concept and then convert that awareness into ticket sales. Google Ads campaigns targeted search terms around entertainment, family activities, and birthday party venues in the Buenos Aires area. Meta campaigns (Facebook and Instagram) used visual content to show what a trampoline park actually looks like — critical for a concept most Argentine consumers had never seen. Dedicated landing pages were built for different use cases: general admission, birthday parties, group events.

Email Marketing and Promotional Codes. We set up Mailchimp infrastructure with email templates for different campaign types including seasonal promotions (Halloween, holiday campaigns) and opening announcements. Promotional codes were integrated into both the email campaigns and the booking engine, allowing tracked attribution of ticket sales back to specific marketing initiatives.

Expansion to Second Location. When Rush opened a second park in Monte Grande approximately a year after the Pilar launch, we extended the entire digital infrastructure to cover both locations. Campaign structures were adapted to target the distinct geographic audiences of each park while maintaining brand consistency.

The Results

Rush Argentina launched successfully as the country’s first trampoline park, and the digital marketing infrastructure we built was directly responsible for driving ticket sales from day one. The monthly marketing spend of over $25,000 generated tracked sales revenue exceeding $414,000, with an average cost per ticket of $26.62 through digital channels. Key outcomes:

• Complete translation and localization of all operational manuals, safety terms, and brand documentation
• Full website build with booking engine synced to point-of-sale system for real-time capacity management
• Multi-channel launch campaign across Google Ads, Meta, landing pages, and email
• Over $414,000 in tracked digital sales revenue from marketing campaigns
• Average cost per ticket of $26.62 through paid digital channels
• Email marketing infrastructure with Mailchimp, promotional codes, and seasonal campaign templates
• Successful expansion of digital infrastructure from Pilar to Monte Grande second location

What We Learned

Rush Argentina taught us that market entry projects are fundamentally different from marketing existing businesses. When consumers have no frame of reference for what you’re selling, the marketing has to do two jobs: educate and convert. The visual-first approach on Meta was essential because you literally needed to show people what a trampoline park is before you could sell them tickets.

The booking engine integration was another key insight. For entertainment venues with fixed capacity, the ability to sell tickets online with real-time availability isn’t just convenient — it’s operationally critical. On opening day and during peak periods, the online booking system prevented the chaos that comes with unmanaged walk-up demand. That integration between digital marketing and physical operations is something we now consider essential for any venue-based business.

The longevity of the translation work is also worth noting. The manuals and terminology we translated in 2016 are still in use at Rush Argentina today. When you’re building a market entry from scratch, the foundational work — the translations, the operational terms, the brand voice in the local language — outlasts any individual campaign.