Paid media that prioritizes lead quality, not just lead count.
Ypsilon Digital manages Google Ads, Meta Ads and LinkedIn Ads for professional-services firms, measured against pipeline rather than clicks. Campaigns are built and run in-house in English, Spanish and Portuguese, with monthly reporting tied to Search Console, GA4 and your CRM.
We have managed ad budgets across Google, Meta, and LinkedIn for professional service firms since 2011. The lesson we have learned over and over is that volume alone does not matter. What matters is whether the leads that come through are qualified, fit your ideal client profile, and convert into actual business.
Three platforms, one objective
Google Ads
Search, display, and remarketing campaigns targeting high-intent queries. As a Google Partner agency, we have access to dedicated support and beta features.
Meta Ads
Targeted social advertising for brand awareness, lead generation, and event promotion. 269 leads in a single month at $14.29 per lead for one education client.
LinkedIn Ads
B2B advertising targeting decision-makers. The most expensive platform per click, so we are selective about when we recommend it.
269 leads in a single month
At $14.29 per lead via Meta campaigns for Patagonia Education Partners. All leads synced directly to Zoho CRM for follow-up.
How does Ypsilon Digital manage paid media campaigns for professional services firms?
Every campaign starts with audience research and competitive analysis. We build the campaign structure, write the ad copy, and configure conversion tracking before launching. Once live, we review performance weekly and make adjustments to bidding, targeting, and creative based on actual lead quality data, not just click metrics.
Monthly reporting ties ad spend to leads and, where possible, to pipeline contribution through CRM integration.
Paid media is one of the seven disciplines we run as a Buenos Aires marketing agency.
Get in touch
Let's talk about your advertising goals.
Tell us about your advertising goals, your budget range, and which platforms you’re considering. We’ll recommend what makes sense for your vertical.
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Frequently Asked Questions
What paid media channels does Ypsilon Digital manage?
We manage campaigns across Google Ads (Search, Display, Performance Max), Meta Ads (Facebook and Instagram), and LinkedIn Ads. Most of our clients run a multi-channel mix, and we allocate budget based on where their target audience actually converts — not platform defaults.
How do you approach paid media for professional service firms?
Professional services have longer sales cycles and higher client values than ecommerce. We focus on lead quality over volume — building campaigns around high-intent keywords, precise audience targeting, and conversion tracking that connects ad spend to actual pipeline, not just form fills.
What budget do we need to get started?
There is no hard minimum, but we generally recommend at least $2,000 to $3,000 per month in ad spend per channel to generate enough data for meaningful optimization. We are transparent about when a budget is too small for a given market and will tell you before spending a dollar.
How do you measure success beyond clicks and impressions?
We track cost per qualified lead, pipeline contribution, and return on ad spend. Every campaign connects to your CRM so you can see which ads generate actual conversations and clients — not just traffic.