Paid Media › Google Ads
High-intent search traffic, managed by people who know your industry.
Google Ads is the fastest way to get in front of people who are actively searching for what you offer. We have been managing Google Ads campaigns since 2011, and that experience shows in how we structure campaigns.
01
Search campaigns
High-intent keywords in your vertical with quality score optimization and negative keyword management.
02
Display & remarketing
Brand awareness and re-engagement campaigns to stay visible as prospects move through their decision process.
03
YouTube pre-roll
Video ads where video is part of your marketing mix.
04
Performance Max
Where it makes sense for your industry, with careful monitoring and optimization.
05
Campaign structure & copy
Ad copy, extensions, and landing page recommendations designed for your vertical.
06
Conversion tracking
Setup through GA4 and Google Tag Manager to tie clicks to actual business outcomes.
How we think about Google Ads for professional services
The biggest mistake we see in professional services advertising is targeting broad terms with high volume but low intent. A search for “what is an EB-5 visa” is informational. A search for “EB-5 visa lawyer near me” is transactional. We build campaigns around the transactional queries and use remarketing to stay visible to the informational searchers as they move through their decision process.
Paid Media
Meta Ads
Facebook & Instagram advertising for brand awareness, lead generation, and event promotion.
Paid Media
LinkedIn Ads
B2B advertising targeting decision-makers in professional services.
Related
SEO Services
Paid media works best alongside organic. See our full SEO offering.
Get in touch
Let's talk about your advertising needs.
Tell us about your Google Ads goals and we’ll let you know how we’d approach your campaigns.
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Frequently Asked Questions
What types of Google Ads campaigns do you manage?
We run Search, Display, Performance Max, and YouTube campaigns depending on your goals. For professional service firms, Search is usually the primary driver because it captures high-intent prospects actively looking for your services.
How do you handle keyword strategy for B2B services?
We build campaigns around service-specific, high-intent keywords rather than broad industry terms. Negative keyword management is just as important — we aggressively filter out irrelevant traffic so your budget goes toward prospects who are actually in-market.
Do you manage Google Ads for multilingual campaigns?
Yes. We run campaigns in English, Spanish, and Portuguese with native-level ad copy and keyword research per language. Each market gets its own campaign structure, bidding strategy, and landing page experience.
How quickly can we expect leads from Google Ads?
Google Search campaigns can generate qualified leads within the first week of launch. The first 30 days are typically an optimization period where we refine targeting, adjust bids, and improve ad copy based on real performance data.