Paid Media › Meta Ads
Social advertising that reaches the right people with the right message.
Meta’s advertising platform offers the most detailed audience targeting of any social network. We use it for brand awareness campaigns, lead generation forms, event promotion, and remarketing.
How we use Meta for professional services
For Patagonia Education Partners, we ran Meta campaigns targeting parents interested in international education. The campaigns generated 269 leads in a single month at $14.29 per lead, with all leads syncing directly to Zoho CRM for follow-up. The key was building separate campaigns for different audience segments: parents received warm, urgency-driven messaging while education professionals received a consultative, partnership-focused approach.
That kind of audience-specific messaging is what separates high-performing Meta campaigns from wasted ad spend. We build creative and copy variations for each audience segment, test them against each other, and scale the winners.
Paid Media
Google Ads
Search, display, and remarketing campaigns targeting high-intent queries.
Paid Media
LinkedIn Ads
B2B advertising targeting decision-makers in professional services.
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Lead Generation Automation
Nurture and qualify the leads your campaigns generate.
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Frequently Asked Questions
How effective are Meta Ads for professional service firms?
Very effective when used correctly. Facebook and Instagram excel at audience-based targeting — reaching decision-makers by job title, industry, company size, and behavior. For professional services, Meta works best for brand awareness, retargeting, and nurturing prospects who are not yet actively searching.
What ad formats do you use on Facebook and Instagram?
We use a mix of single image, carousel, video, and lead form ads. The format depends on where the prospect is in the funnel — video for awareness, carousels for showcasing services, and lead forms for direct conversion.
How do you target B2B audiences on a consumer platform?
Meta's targeting includes job titles, industries, company sizes, and professional interests. We layer that with custom audiences from your CRM, website visitor retargeting, and lookalike audiences built from your best clients. The combination is surprisingly precise for B2B.
Do you run Meta Ads in multiple languages?
Yes. We create separate ad sets per language with native-level copy and culturally appropriate creative. Each language targets the relevant geographic and linguistic audience segments.