Advisory › Analytics Implementation
Most firms have analytics installed. Almost none have it configured to answer the questions that matter.
The default GA4 setup tracks pageviews and sessions. That tells you how many people visited your site. It does not tell you which marketing channel produced the clients that are actually worth the most revenue. We configure analytics to answer that second question.
01
GA4 configuration
Event tracking, conversion goals, custom dimensions, and audience definitions.
02
Google Tag Manager
Clean, maintainable tag architecture that does not slow down your site.
03
Cross-platform attribution
Connecting ad spend from Google, Meta, and LinkedIn to actual lead quality and pipeline contribution.
04
Custom dashboards
Looker Studio dashboards designed around the specific metrics your firm cares about.
05
E-commerce tracking
WooCommerce, payment event tracking, and transaction attribution where applicable.
06
Server-side tracking
Privacy-compliant, cookie-resistant measurement for clients who need it.
Training is part of the engagement
We do not just build dashboards and walk away. Every analytics implementation includes a training session where we walk your team through the reports, explain what each metric means for your business, and show you how to pull the data you need without calling us. The goal is self-sufficiency, not dependency.
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HubSpot Consulting
CRM architecture built around your actual sales process.
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Lead Generation Automation
Automated nurture, scoring, and routing for long sales cycles.
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Market Entry
Digital go-to-market strategies for new geographies.
Get in touch
Let's talk about your analytics setup.
Tell us about your current analytics configuration and what questions you need answered.
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Frequently Asked Questions
What does your analytics implementation cover?
We set up end-to-end measurement infrastructure: Google Analytics 4, Google Tag Manager, conversion tracking for Google Ads and Meta, event-based tracking for key user interactions, and attribution modeling that connects marketing spend to actual leads. The goal is giving you clear answers about what's working and what's not.
Can you help us understand which marketing channels drive real leads?
That's exactly the problem we solve. Most firms know they're getting leads but can't trace them back to specific campaigns, keywords, or channels. We implement proper UTM tracking, CRM-connected attribution, and reporting dashboards that show you cost-per-lead and return on investment by channel — not just traffic numbers.
Do you work with GA4 and server-side tracking?
Yes to both. We set up GA4 with properly configured events, conversions, and audiences. For clients who need more reliable data — especially in industries affected by ad blockers and cookie restrictions — we implement server-side tagging through Google Tag Manager, which significantly improves data accuracy.