AI Optimization › AEO Strategy
Ongoing AI visibility requires ongoing work. This is how we do it.
A single audit tells you where you stand. An AEO strategy changes where you stand. This is the retainer-based engagement where we actively build your brand’s presence across AI platforms through content, entity signals, and technical implementation.
01
Fan-out query research
Every variation of the questions your prospects ask AI platforms, from broad industry queries to specific service comparisons. Refreshed quarterly.
02
AI-optimized content
Articles, FAQ pages, and thought pieces written specifically to be cited by LLMs. Prioritizes factual density, entity mentions, and structured answers.
03
Digital PR & entity building
Industry publications, expert quotes, podcast appearances, and third-party profiles that strengthen how AI models perceive your brand.
04
Monthly visibility tracking
We re-run AI audit queries every month and document changes in how platforms describe your brand and your competitors.
How this connects to your other marketing
AEO does not replace SEO. It extends it. The content we produce for AI visibility also ranks in traditional search. The entity-building work strengthens your domain authority. The schema implementation improves both your AI readability and your search snippets. Clients who run both SEO and AEO programs with us see compounding returns because the activities reinforce each other.
Purchase online
Start with an AI Visibility Audit
Find out how ChatGPT, Perplexity, Gemini, and other AI platforms describe your brand, your competitors, and your industry. Delivered in 5 to 10 business days with actionable recommendations.
Brand perception analysis
Competitor visibility comparison
Query mapping
Gap identification
Entity signal review
Schema assessment
Content recommendations
Platform-by-platform breakdown
Purchase online
AI Visibility Audit
Find out how AI platforms currently describe your brand.
From $497
AI Optimization
Schema & AI Readiness
The technical layer that makes your site readable and citable by AI platforms.
Related
SEO Services
AEO extends SEO. See our full search optimization offering.
Get in touch
Let's talk about your AI strategy.
Tell us about your firm and your goals for AI visibility. We’ll outline what an AEO engagement looks like for your vertical.
"*" indicates required fields
Frequently Asked Questions
Common questions about our AI Optimization services.
What is Answer Engine Optimization (AEO)?
AEO is the practice of structuring your content and data so that AI answer engines — ChatGPT, Perplexity, Google AI Overviews — can extract, cite, and recommend your firm when users ask relevant questions. It combines content strategy, entity optimization, and structured data to make your expertise machine-readable.
How does AEO relate to traditional SEO?
AEO builds on your SEO foundation but optimizes for a different audience: language models instead of search algorithms. SEO helps you rank in search results; AEO helps you get cited in AI-generated answers. The two are complementary — strong SEO provides the authority signals that AI models use to determine trustworthiness.
What types of content work best for AEO?
Content that is clearly structured, directly addresses specific questions, and establishes clear expertise signals. Think definitive guides, structured service descriptions, well-attributed case studies, and FAQ-style content. AI models favor content that is factual, specific, and easy to extract discrete answers from.
Does AEO require changes to my existing website?
Usually, yes — but the changes build on what you already have. AEO typically involves restructuring existing content for extractability, adding structured data markup, strengthening entity definitions, and creating new content specifically designed for AI citation. The scope depends on your current content maturity.