Paid Media › LinkedIn Ads
The most expensive clicks on the internet, used wisely.
LinkedIn advertising costs significantly more per click than Google or Meta. That is not a reason to avoid it; it is a reason to be precise about when and how you use it.
When we recommend LinkedIn
We recommend LinkedIn Ads for firms targeting institutional buyers, corporate decision-makers, or professional referral networks. For Patagonia Education Partners, LinkedIn campaigns targeted school administrators, counselors, and education consultants with messaging focused on institutional partnerships. The cost per lead was higher than Meta, but the lead quality and conversion rate justified the spend.
We do not recommend LinkedIn for every client. If your ideal customer is a high-net-worth individual searching for immigration services, Google Ads will outperform LinkedIn. We are honest about which platform fits your situation, and we would rather steer you toward the right channel than manage an additional platform for the sake of billing.
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Frequently Asked Questions
Why should professional service firms invest in LinkedIn Ads?
LinkedIn is the only platform where you can target by job title, seniority, company, and industry with near-perfect accuracy. For B2B professional services — investment migration, legal, financial advisory — it puts your message directly in front of the people who make purchasing decisions.
What LinkedIn ad formats work best for lead generation?
Sponsored content with lead gen forms consistently outperforms other formats for professional services. The lead gen forms keep users on LinkedIn, which reduces friction and improves conversion rates. We also use document ads and conversation ads for nurture campaigns.
LinkedIn Ads are expensive — how do you justify the cost?
Cost per click is higher than other platforms, but cost per qualified lead is often lower because targeting is so precise. When your average client value is five or six figures, a $50 to $80 CPC that produces genuine decision-maker leads is a strong return.
Can you run LinkedIn campaigns in multiple languages for international firms?
Yes. We run multilingual LinkedIn campaigns with language-specific creative, targeting, and landing pages. For firms expanding into Latin America, we combine English campaigns with Spanish and Portuguese versions targeting the relevant markets.