About Ypsilon Digital
Over a decade of building digital visibility for firms where trust is the product.
Ypsilon Digital is a digital marketing agency in Villa Crespo, Buenos Aires, founded in 2015 by Yuri Lau. We work with professional-services firms in the Americas, Europe and the Middle East, in English, Spanish, Portuguese and Dutch.
We serve professional service firms across the Americas, Europe, the Caribbean, and the Middle East in four languages. Our work sits at the intersection of search, AI visibility, and web development.
How a small agency in Buenos Aires became a specialist for global professional services.
Ypsilon Digital started in 2015 when founder Yuri Lau, a Dutch marketer who had moved to Buenos Aires in 2005, transitioned from a general-purpose agency into something more focused. The catalyst was a single client: a real estate firm in New York run by a fellow Dutch expat, who introduced Yuri to the world of investment migration marketing.
That introduction led to Visa Franchise, which led to immigration lawyers across the US, which led to EB-5 regional centers, CBI consultancies, and international education firms. Within two years, Ypsilon Digital had become one of the most experienced digital agencies in the investment migration space, not because we set out to be, but because the work kept finding us.
Today we serve firms across four verticals where trust and credibility are everything: investment migration and CBI, luxury real estate, legal services, ecommerce and education.
In 2025, we added AI Optimization to our service offering, recognizing that the way prospects discover and evaluate professional service firms is fundamentally changing. The firms that show up accurately and favorably in ChatGPT, Perplexity, and Google’s AI Overviews will have a compounding advantage over those that don’t. We’re helping our clients be those firms.
Founded in Buenos Aires, Argentina
In digital marketing and web development (since 2009)
Active client engagements across the Americas, Europe, Caribbean, and Middle East
Campaigns and content in four languages, natively
Among the first agencies offering AI optimization for professional services
How we think
The principles behind how we work.
Vertical expertise beats generic capability.
Knowing how to run a Google Ads campaign is table stakes. Knowing which keywords drive $100K immigration deals, how to position a luxury brokerage against established incumbents, or what parents look for when choosing an international school; that’s where the real value is.
Honesty is cheaper than politeness.
If an idea won’t work, we’ll say so. If a budget is too small to move the needle in a competitive space, we’ll say that too. Our clients hire us for our judgment, and that only works if we’re willing to share it candidly.
AI changes who gets found. We help our clients be among them.
The way people discover professional service firms is shifting underneath everyone’s feet. AI platforms are becoming the first point of research for high-value decisions. The firms that adapt early will have advantages that compound for years.
Who we are
A small team by design. Senior-level work on every engagement.
We’re deliberately small. When you work with Ypsilon Digital, you work directly with senior strategists who understand your industry, not with a revolving team of junior account managers reading from a playbook.
Yuri Lau
Founder & Managing Director
Background in literary studies and human resources management. Former digital marketing specialist at Connaxis (2009-2011). Built Ypsilon Digital from scratch into a specialist agency for professional services.
EN · ES · PT · NL
Constanza
Campaign Manager
Manages paid media campaigns across Google, Meta, and LinkedIn with a focus on lead quality and cost efficiency. Handles content updates and campaign reporting for enterprise-level client engagements.
ES · EN · PT
We’ve been a certified Google Partner since 2011, maintaining the certification through verified ad spend, performance benchmarks, and platform expertise across Search, Display, and Analytics.
Google Partner since 2011
Work with us
We'd like to hear about what you're building.
Whether you have a specific project in mind or just want to explore whether we’re the right fit, the best place to start is a conversation.